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Send bulk messages via WhatsApp Business (2025)

Posted: Tue Apr 15, 2025 6:37 am
by shrutiraniray12
WhatsApp is the world's most popular messaging app , with a total of 2 billion active users and an open rate of up to 98% . There's no doubt that WhatsApp's potential for marketing is undeniable. The app allows you to send both personal bulk messages (with the WhatsApp app) and marketing messages (through the business app, WhatsApp Business).

WhatsApp allows you to send two types of bulk messages : personal messages (through the WhatsApp app) and marketing messages (through the WhatsApp Business app). Personal messages are the app's primary use, but more and more companies are opting for WhatsApp marketing as a tool for their campaigns . The important thing when sending these messages is to follow the platform's marketing message rules. We'll explain all the key points for sending your messages and the regulations below.

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How to send bulk messages on WhatsApp
The WhatsApp app, intended for personal use, allows Qatar WhatsApp Number List you to send mass messages through broadcast lists , to up to 256 recipients.

So, how do you send bulk messages on WhatsApp? To do this, you just need to:
Log in to the WhatsApp app. If you don't have it downloaded, it's available for iOS and Android.
Find the tools menu: there are 3 dots located at the top right of the screen
Select the "New Broadcast" option. Your list of saved contacts will then appear.
Select the contacts you want to include in your broadcast list.
Click on the green tick.
You can now send mass messages on WhatsApp!

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How to send bulk messages on WhatsApp Business
Although WhatsApp and Meta (the company that owns it) are primarily focused on personal messaging, sending bulk WhatsApp messages is a common practice in a digital marketing strategy , especially in WhatsApp marketing . With WhatsApp Business, you can send bulk messages for commercial purposes, which are called marketing messages . Typically, these bulk WhatsApp messages are targeted at prospects.

WhatsApp Business is the messaging platform's free app for businesses , and is available on Google Play for Android devices or the App Store for iOS, similar to WhatsApp for personal use.

The WhatsApp business app lets you create a business profile and communicate with prospects using the regular WhatsApp app.

In WhatsApp Business, messages are also distributed through broadcast lists and can contain photos, videos, GIFs, and other multimedia content, just like a private WhatsApp message sent in a personal conversation. Broadcast lists can also contain a maximum of 256 recipients.

Additionally, when sending bulk messages on WhatsApp, it's important to keep in mind WhatsApp's anti-spam policy , which became stricter in September 2019 to prevent the abuse of unwanted messages.